Several of NEMOA's Fall speakers talked about "must-dos" on your website. Here are a few ideas they presented in more detail at the September conference.
- You MUST have product reviews on your website. If you get bad reviews, fix the product!
- Learn how to make inexpensive videos for your website at www.howcast.com. Don't worry about being perfect - fun videos are a hit via YouTube.
- Improve customer search results by automating your search function so that as a customer types a word, words drop down giving the customer a choice to choose from.
More to come!
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